SAP Web-Channel for ERP & CRM

Shop templates are available for B2B and B2C scenarios, enabling end-to-end order-to-cash business processes. The full-featured sell-side storefront is easy to use and provides a convenient buying experience for your customers. To provide the best solution for individual requirements, SAP features two Web-Channel Solutions, the SAP CRM Web Channel Enablement (WEC) and the SAP Web Channel Experience Management (WCEM).

SAP B2B E-Commerce For ERP or CRM

An application optimized exclusively for B2B processes to allow business partners to order online directly or either through their SCM application by accessing internally your shop application. Included is the full set of B2B processes to request quotations, review contracts and to keep an eye on the order history

SAP B2C Web-Channel Enablement for ERP or CRM

An e-commerce application that enables you to turn the Internet into both a profitable sales channel and an interaction channel for business customers and consumers. With SAP CRM, you can empower your customers with a personalized Web experience and convenient self-services. Plus, the application delivers a fully integrated Web channel, helping you strengthen sales and service operations while reducing transaction costs and customer service calls.

Web Channel Experience Management B2B/B2C

Turn the Internet into a profitable sales and service channel. This is the alternative and new Web Channel Solution that was re-architectured using the latest web standards and provides enhanced flexibility with respect to setup and extensibility.

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Internet Sales / e-Selling / e-Commerce

Come one step closer to your customer and maximize your profits. The SAP Internet Sales application (SAP ISA) is the best solution to make usage out of the CRM philosophy. SAP's e-Commerce solution is not just only a channel to sell products, it also allows you to use your master data to make customized offers to customers.


Key capabilities

  • Cross-Sales
  • Down-Sales
  • Product Substitution
  • Bestseller Products
  • Auction
  • Individual Pricing per Customer
  • Product Variant Configuration


  • Reduced transaction costs up to 95%*
  • Decreased number of service calls
  • from 25% improvement in clean orders**
  • From 40% up to 80% lower return rates**
  • Higher revenues with the use of CRM functionalities
  • Higher customer loyalty/retention from increased customer satisfaction
  • Better customer service
  • 24/7 Availability
  • to accelerate and simplify processes of buying
  • Increased efficiency throughout purchasing processes
* SAP Customers
** AMR Research


No SAP CRM system available, but you're still interested in the benefits of an online shop? We can set up Internet Sales to work directly with your ERP system. Called E-Commerce for ERP, it is an ideal solution for those customers who wish to leverage the investment of their existing SAP R/3 or SAP ERP system, without needing to invest in a full SAP CRM implementation.

The key benefit of E-Commerce for ERP is that it features a pre-configured interface and a direct connection to the existing data and settings of your R/3 or ERP system. This removes the need for additional conversions and interfaces, giving you a real-time integrated web shop solution.

Thanks to this integration you get an immediate benefit of consistent customer, product and pricing information with your other sales channels, without the need for duplicate databases and systems.


Another benefit of E-Commerce for ERP is that the web application used is the same as that for E-Commerce for CRM. this provides an easy upgrade path for the future, allowing you to implement CRM without changing or replacing your existing web application.

Packaged Services

We offer a comprehensive range of pre-defined services in a quick and efficient manner to lower your financial risk. The benefit for you is that these services are delivered on a fixed-price basis so you are not exposed to any of the risk of a project over-running. Our packaged services are designed to address basic delivery of technical services, which can be upgraded through a number of additional modules.